The advertisement for Bacardi Superior (Puerto Rican Rum) found in the November 2002 issue of For Him Magazine, makes use of the image of a break dancer surrounded by people, and powerful colors to symbolize individuality and sexuality in order to attract young adults to consume its product. .

When you look at this advertisement, the first thing that catches your eye is the image of a nice looking man in his early 20's break dancing. He is in an awkward position with his hand and face on the floor, with both feet in the air, forming the shape of a check mark. In the background, there are people watching, but the image cuts off at their chests so you cannot see their faces. They are blurry and not in focus. Although they are blurry, you can see that they all have a glass of alcohol in their hands which is most likely the Bacardi that the ad is selling. The dance floor that the man is dancing on has the Bacardi logo. The logo is a large white silhouette of a bat with its wings open within a circle. The main colors in this ad are black, white, and red. On the bottom of the ad it says "CHIROPRACTOR BY DAY" in bold white letters, and under it, "BACARDI BY NIGHT" in bold black italic letters. The italic lettering is preceded by short streaks of white lines to signify that the words are moving forward. There is a red background behind the letters along with the Bacardi logo of the bat in a circle. At the bottom right of the advertisement, there is a bottle of Bacardi which is fairly large. The bottle is tall, and goes up to almost half the page which puts it in a clear view. It is a metallic green with glimmers of red on the edges that seem to reflect from the red dance floor. .

The advertisement uses this man break dancing to show his independence and enthusiasm after drinking Bacardi. You can see the exhilaration in his face. It looks as if he is screaming in delight. In "The Rhetoric of Advertising" Stuart Hirschberg mentions that "The single most important technique for creating this image depends on transferring ideas, attributes, or feelings from outside the product onto the product itself.